SKOLKOVO School of Management

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1. Commonsense direct & digital marketing / Drayton Bird.

by Bird, Drayton | Bird, Drayton. Commonsense direct marketing.

Edition: 5th ed.Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Commonsense direct and digital marketing.Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.126 .B57] (1).
2. Creative strategy in direct & interactive marketing / Susan K. Jones.

by Jones, Susan K, 1949-.

Edition: 3rd ed.Publisher: Evanston, Ill. : Racom Communications, c2006Other title: Creative strategy in direct and interactive marketing.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.126 .J66] (1).
3. International direct marketing : principles, best practices, marketing facts / edited by Manfred Krafft ... [et al.].

by Krafft, Manfred.

Publisher: Berlin : Springer, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF1416 I58] (1).