SKOLKOVO School of Management

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361. Mastering executive education : how to combine content with context and emotion : the IMD guide / [editors, Paul Strebel, Tracey Keys].

by Strebel, Paul | Keys, Tracey | IMD International (Institute).

Publisher: Harlow ; New York : Financial Times Prentice Hall, 2005Other title: IMD guide.Online access: Table of contents Availability: No items available Checked out (1).
362. Mastering the hype cycle : how to choose the right innovation at the right time / Jackie Fenn and Mark Raskino.

by Fenn, Jackie | Raskino, Mark.

Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD45 .F42] (1).
363. The MBA handbook : skills for mastering management / Sheila Cameron.

by Cameron, Sheila.

Edition: 6th ed.Publisher: Harlow : Financial Times Prentice Hall, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD31 .C36] (1).
364. The McDonaldization of society 5 / George Ritzer.

by Ritzer, George | Ritzer, George. McDonalization of society.

Publisher: Los Angeles, Calif. ; London : Pine Forge Press, c2008Other title: McDonaldization of society five.Availability: Items available for loan: SKOLKOVO Library [Call number: HM706 .R58] (1).
365. Measure what matters to customers : using key predictive indicators / Ronald J. Baker.

by Baker, Ronald J. (Ronald Joseph), 1962-.

Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD53 .B353] (1).
366. Measuring operational and reputational risk : a practitioner's approach / Aldo Soprano ... [et al.].

by Soprano, Aldo.

Publisher: Chichester : John Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD61 .M428] (1).
367. Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) / Seth Godin.

by Godin, Seth.

Publisher: London : Piatkus, 2009, c2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .G63] (1).
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368. Mergers : leadership, performance and corporate health / David Fubini, Colin Price and Maurizio Zollo.

by Fubini, David, 1954- | Price, Colin | Zollo, Maurizio.

Publisher: Basingstoke ; New York : Palgrave Macmillan, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HD58.8 F83] (1).
369. The mind of the strategist : the art of Japanese business / Kenichi Ohmae.

by Ohmae, Kenichi, 1943-.

Publisher: New York, NY : McGraw-Hill, 1982Availability: Items available for loan: SKOLKOVO Library [Call number: HD31 .O36] (1).
370. MORE guerrilla marketing research : asking the right people, the right questions, the right way and effectively using the answers to make more money / Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.

by Kaden, Robert J | Linda, Gerald | Levinson, Jay Conrad.

Publisher: London ; Philadelphia : Kogan Page Limited, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .K245] (1).
371. Multisourcing : moving beyond outsourcing to achieve growth and agility / Linda Cohen, Allie Young.

by Cohen, Linda, 1953- | Young, Allie, 1950-.

Publisher: Boston, Mass. : Harvard Business School Press, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HD2365 .C64] (1).
372. My years with General Motors / Alfred P. Sloan, Jr. ; edited by John McDonald with Catharine Stevens ; with a new introduction by Peter F. Drucker.

by Sloan, Alfred P. (Alfred Pritchard), 1875-1966 | McDonald, John, 1906- | Stevens, Catharine.

Publisher: New York : Doubleday/Currency, [1990], c1963Availability: Items available for loan: SKOLKOVO Library [Call number: HD9710.U54 .S56] (1).
373. Never mind the sizzle - where's the sausage? : branding based on substance not spin / David J. Taylor.

by Taylor, David, 1964-.

Publisher: Chichester : Capstone, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 T39] (1).
374. The new age of innovation : driving cocreated value through global networks / C.K. Prahalad, M.S. Krishnan.

by Prahalad, C. K | Krishnan, M. S. (Mayuram S.).

Publisher: New York : McGraw-Hill, c2008Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .P69] (1).
Lists:
375. The new pioneers : the men and women who are transforming the workplace and marketplace / Thomas Petzinger, Jr.

by Petzinger, Thomas.

Edition: 1st Touchstone ed.Publisher: New York ; London : Simon & Schuster, 2000, c1999Availability: Items available for loan: SKOLKOVO Library [Call number: HD31 .P394] (1).
376. New products management / Merle Crawford, Anthony Di Benedetto.

by Crawford, C. Merle (Charles Merle), 1924- | Di Benedetto, C. Anthony.

Edition: 9th ed.Publisher: New York : McGraw-Hill Irwin, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .C72] (1).
377. The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

by Kapferer, Jean-Noël.

Edition: 4th ed., New ed.Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K37] (1).
378. New strategies for reputation management : gaining control of issues, crises & corporate social responsibility / Andrew Griffin.

by Griffin, Andrew, 1972-.

Publisher: London ; Philadelphia : Kogan Page, 2008Online access: Contributor biographical information | Table of contents only | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD59.2 .G75] (1).
379. No more consultants : we know more than we think / Geoff Parcell & Chris Collison.

by Parcell, Geoff | Collison, Chris.

Publisher: Chichester, U.K. : Wiley, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.2 .C6284] (1).
380. Nonprofit management : principles and practice / Michael J. Worth.

by Worth, Michael J.

Publisher: Los Angeles : SAGE Publications, c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.6 .W675] (1).