The innovation manual : integrated strategies and practical tools for bringing value innovation to the market / David Midgley.
By: Midgley, David.
Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2009Description: xii, 316 p. : ill. ; 26 cm.ISBN: 9780470724538; 0470724536.Subject(s): Technological innovations -- ManagementDDC classification: 658.5/14
Contents:
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | SKOLKOVO Library Shelves | HD45 .M476 (Browse shelf) | 1 | Available | 2000001294 |
Total holds: 0
Includes bibliographical references and index.
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
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