Midgley, David.
The innovation manual : integrated strategies and practical tools for bringing value innovation to the market / David Midgley. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2009. - xii, 316 p. : ill. ; 26 cm.
Includes bibliographical references and index.
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
9780470724538 0470724536
2008053891
Technological innovations--Management.
HD45 / .M476 2009
658.5/14
The innovation manual : integrated strategies and practical tools for bringing value innovation to the market / David Midgley. - Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2009. - xii, 316 p. : ill. ; 26 cm.
Includes bibliographical references and index.
The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together.
9780470724538 0470724536
2008053891
Technological innovations--Management.
HD45 / .M476 2009
658.5/14
