The handbook of marketing research : uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
Contributor(s): Grover, Rajiv | Vriens, Marco.
Publisher: Thousand Oaks : Sage Publications, c2006Description: xi, 705 p. : ill., ; 26 cm.ISBN: 9781412909976; 141290997X.Subject(s): Marketing researchDDC classification: 658.8/3 Online resources: Table of contents only | Publisher description | Contributor biographical information| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.2 .H286 (Browse shelf) | 1 | Available | 2000001470 |
Total holds: 0
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| HF5415.2 .C57 Conducting market research for international business / | HF5415.2 .C73 Cram101 textbook outlines to accompany Marketing research, Aaker, Kumar & Day, 9th edition. | HF5415.2 .H258 Marketing research : | HF5415.2 .H286 The handbook of marketing research : | HF5415.2 .K24 Guerrilla marketing research : | HF5415.2 .K245 MORE guerrilla marketing research : | HF5415.2 .K36 Qualitative research : |
Includes bibliographical references and index.
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