Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou.
By: Hesz, Alex.
Contributor(s): Neophytou, Bambos.
Publisher: Chichester, U.K. : Wiley, 2010Description: xvii, 266 p. ; 24 cm.ISBN: 9780470746226; 047074622X.Subject(s): Consumer behavior -- Psychological aspects | Social responsibility of business | Green marketing | GuiltDDC classification: 658.4/083 Online resources: Contributor biographical information | Publisher description | Table of contents onlyItem type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF5415.32 .H475 (Browse shelf) | 1 | Available | 2000001359 |
Total holds: 0
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HF5415.32 .C73 Cram101 textbook outlines to accompany Consumer behaviour, Evans, Jamal & Foxall, 1st edition. | HF5415.32 .C87 All customers are irrational : | HF5415.32 .E27 Consumer behaviour : | HF5415.32 .H475 Guilt trip : | HF5415.32 .H54 The next big thing : | HF5415.32 .J36 Consumer psychology / | HF5415.32 .K45 2006 Закат маркетинга : |
Includes bibliographical references and index.
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