Hesz, Alex.
Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou. - Chichester, U.K. : Wiley, 2010. - xvii, 266 p. ; 24 cm.
Includes bibliographical references and index.
9780470746226 047074622X
2009027974
GBA981557 bnb
015351767 Uk
Consumer behavior--Psychological aspects.
Social responsibility of business.
Green marketing.
Guilt.
HF5415.32 / .H475 2010
658.4/083
Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou. - Chichester, U.K. : Wiley, 2010. - xvii, 266 p. ; 24 cm.
Includes bibliographical references and index.
9780470746226 047074622X
2009027974
GBA981557 bnb
015351767 Uk
Consumer behavior--Psychological aspects.
Social responsibility of business.
Green marketing.
Guilt.
HF5415.32 / .H475 2010
658.4/083
