Good for business : the rise of the conscious corporation / Andrew Benett ... [et al.].
Contributor(s): Benett, Andrew.
Publisher: New York : Palgrave Macmillan, 2009Edition: 1st ed.Description: xv, 239 p. : ill. ; 25 cm.ISBN: 9780230616875; 0230616879.Subject(s): Social responsibility of business | Corporations -- Social aspects | Branding (Marketing)DDC classification: 338.7/4 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD60 .G662 (Browse shelf) | 1 | Available | 2000000822 |
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HD60 .D65 Doing well and good : | HD60 .E45 The power of unreasonable people : | HD60 .G556 2010 Global challenges in responsible business / | HD60 .G662 Good for business : | HD60 .H3935 Corporate social responsibility : | HD60 .H398 When principles pay : | HD60 .I664 International perspectives on social entrepreneurship / |
Includes bibliographical references (p. [219]-234) and index.
Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- Vision, shmision : getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow's brand value by living clear values today.
There are no comments for this item.