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The global corporate brand book / Michael Morley.

By: Morley, Michael.
Publisher: Basingstoke : Palgrave Macmillan, 2009Description: xvii, 230 p. : ill. ; 24 cm.ISBN: 9781403996633; 1403996636.Subject(s): Business names | Corporate imageDDC classification: 658.827
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Book SKOLKOVO Library
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HD69.B7 M67 (Browse shelf) 1 Available 2000001465
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HD69.B7 K68 B2B brand management / HD69.B7 .L56 Brand sense : HD69.B7 .L56 Brand sense : HD69.B7 M67 The global corporate brand book / HD69.B7 N33 Living brands : HD69.B7 N36 Value creation : HD69.B7 N42 Passion brands :

Includes index.

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