SKOLKOVO School of Management

Morley, Michael.

The global corporate brand book / Michael Morley. - Basingstoke : Palgrave Macmillan, 2009. - xvii, 230 p. : ill. ; 24 cm.

Includes index.

9781403996633 1403996636


Business names.
Corporate image.

HD69.B7 / M67 2009

658.827