The female brand : using the female mindset to succeed in business / Catherine Kaputa.
By: Kaputa, Catherine.
Publisher: Boston : Davies-Black, 2009Description: xvii, 182 p. ; 24 cm.ISBN: 9780891062844; 089106284X.Subject(s): Businesswomen | Success in businessDDC classification: 658.4/09082
Contents:
True to nature -- Branding for success -- Emotional branding -- A verbal edge -- The brand story -- Aspects of attraction -- The female style of leadership -- Born to network -- A brand for all seasons -- The final word -- Brainstormers.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD6053 .K37 (Browse shelf) | 1 | Available | 2000000068 |
Total holds: 0
Includes bibliographical references and index.
True to nature -- Branding for success -- Emotional branding -- A verbal edge -- The brand story -- Aspects of attraction -- The female style of leadership -- Born to network -- A brand for all seasons -- The final word -- Brainstormers.
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