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The entrepreneur's strategy guide : ten keys for achieving marketplace leadership and operational excellence / Tom Cannon.

By: Cannon, J. Thomas.
Publisher: Westport, Conn. : Praeger, 2006Description: xv, 301 p. : ill. ; 25 cm.ISBN: 9780275989040; 0275989046.Subject(s): Entrepreneurship | Businesspeople | Success in business | LeadershipDDC classification: 658.4/21 Online resources: Table of contents
Contents:
Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HB615 .C36 (Browse shelf) 1 Available 2000000640
Total holds: 0

Includes bibliographical references (p. [281]-293) and index.

Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans.

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