Airline choices for the future : from alliances to mergers / Kostas Iatrou and Mauro Oretti.
By: Iatrou, Kostas.
Contributor(s): Oretti, Mauro.
Publisher: Aldershot ; Burlington, VT. : Ashgate, 2007Description: xv, 221 p. : ill. ; 25 cm.ISBN: 9780754648864; 0754648869.Subject(s): Airlines -- Management | Strategic alliances (Business)DDC classification: 387.7068| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HE9780 .I27 (Browse shelf) | 1 | Available | 2000000573 |
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HE9776 .H36 Global airlines : | HE9780 .C46 The airline industry : | HE9780 .D64 Flying off course : | HE9780 .I27 Airline choices for the future : | HE9781 .S35 Airline marketing and management / | HE9781 .W45 Air transportation : | HE9782 .H65 Straight and level : |
Includes bibliographical references (p.[209]-215) and index.
Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded : are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking to the future : success stories -- Not always a happy ending -- "The road not taken" : further along the alliance or the merger path?
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