Iatrou, Kostas, 1974-
Airline choices for the future : from alliances to mergers / Kostas Iatrou and Mauro Oretti. - Aldershot ; Burlington, VT. : Ashgate, 2007. - xv, 221 p. : ill. ; 25 cm.
Includes bibliographical references (p.[209]-215) and index.
Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded : are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking to the future : success stories -- Not always a happy ending -- "The road not taken" : further along the alliance or the merger path?
9780754648864 0754648869
2006037657
Airlines--Management.
Strategic alliances (Business)
HE9780 / .I27 2007
387.7068
Airline choices for the future : from alliances to mergers / Kostas Iatrou and Mauro Oretti. - Aldershot ; Burlington, VT. : Ashgate, 2007. - xv, 221 p. : ill. ; 25 cm.
Includes bibliographical references (p.[209]-215) and index.
Once rivals, now partners : why? -- Learning from the past, looking at the present : first the facts -- Once rivals, now partners : how? -- Landed or stranded : are alliance customers happy? -- Allied and profitable, or miserably entangled? -- Learning from the past, looking to the future : success stories -- Not always a happy ending -- "The road not taken" : further along the alliance or the merger path?
9780754648864 0754648869
2006037657
Airlines--Management.
Strategic alliances (Business)
HE9780 / .I27 2007
387.7068
