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Disciplined entrepreneurship workbook / Bill Aulet ; Illustrations by Marius Ursache ; Edited by Chris Snyder.

By: Aulet, Bill, 1958- [[author]].
Contributor(s): Ursache, Marius [illustrator.] | Snyder, Chris [editor.].
Description: xxi, 263 pages : illustrations, (some color) ; 26 cm.ISBN: 9781119365792.Subject(s): Entrepreneurship -- Handbooks, manuals, etc | New business enterprises -- Handbooks, manuals, etc | Entrepreneurship | New business enterprisesGenre/Form: Handbooks and manuals.DDC classification: 658.11 Online resources: Full-text here
Contents:
How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.
Abstract: "A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.
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Item type Current location Call number Status Date due Barcode Item holds
Book Skoltech library
Shelves 		HB615.A95 2017 (Browse shelf) Available 2000006848
Book Skoltech library
Shelves 		HB615 .A95 2017 (Browse shelf) Available 2000006849
Book Skoltech library
Shelves 		HB615 .A95 2017 (Browse shelf) Available 2000006851
Total holds: 0

Includes index.

Intended as a companion volume to "Disciplined Entrepreneurship" by the same author.

How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.

"A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.

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