SKOLKOVO School of Management

Disciplined entrepreneurship workbook / (Record no. 4070)

000 -LEADER
fixed length control field 02829cam a2200373 i 4500
001 - CONTROL NUMBER
control field 19979164
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220905094210.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170907s2017 njua f 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2017302663
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119365792
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn983462791
040 ## - CATALOGING SOURCE
Original cataloging agency EZS
Language of cataloging eng
Transcribing agency EZS
Description conventions rda
Modifying agency JRZ
-- OCLCQ
-- OCLCF
-- YDX
-- BDX
-- BTCTA
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HB615
Item number .A95 2017
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.11
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aulet, Bill,
Dates associated with a name 1958-
Relator term [author]
245 10 - TITLE STATEMENT
Title Disciplined entrepreneurship workbook /
Statement of responsibility, etc Bill Aulet ; Illustrations by Marius Ursache ; Edited by Chris Snyder.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 263 pages :
Other physical details illustrations, (some color) ;
Dimensions 26 cm
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note Intended as a companion volume to "Disciplined Entrepreneurship" by the same author.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How do I get started? Should I? -- Market segmentation -- A practical guide to primary market research -- Select a beachhead market -- Build an end user profile for the beachhead market -- Estimate the Total Addressable Market (TAM) for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's Decision-Making Unit (DMU) -- Map the process to acquire a paying customer -- Windows of opportunity and triggers -- Estimate the Total Addressable Market (TAM) size for follow-on markets -- Design a business model -- Set your pricing framework -- Estimate the Lifetime Value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Estimate the Cost of Customer Acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the Minimum Viable Business Product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan.
520 3# - SUMMARY, ETC.
Summary, etc "A practical manual for implementing the framework, the 'Disciplined Entrepreneurship Workbook' breaks down the steps and takes you deeper, highlighting critical points that can make or break a fledgling business."--Back cover.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship
Form subdivision Handbooks, manuals, etc.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises
Form subdivision Handbooks, manuals, etc.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship.
Source of heading or term fast
9 (RLIN) 42
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New business enterprises.
Source of heading or term fast
9 (RLIN) 230
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Handbooks and manuals.
Source of term fast
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ursache, Marius,
Relator term illustrator.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Snyder, Chris,
Relator term editor.
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Full-text here
Uniform Resource Identifier https://box.skoltech.ru/index.php/apps/files/?dir=/e-books%20library/Disciplined%20Entrepreneurship%20Workbook&fileid=8361890#pdfviewer
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Total Renewals Date checked out
          Skoltech library Skoltech library Shelves 2018-10-01 HB615.A95 2017 2000006848 2018-10-01 2018-10-01 Book      
          Skoltech library Skoltech library Shelves 2018-10-01 HB615 .A95 2017 2000006849 2019-08-06 2018-10-01 Book 1 3 2019-01-22
          Skoltech library Skoltech library Shelves 2018-10-01 HB615 .A95 2017 2000006851 2019-03-28 2018-10-01 Book 1 2 2018-10-15