Critical marketing : defining the field / edited by Michael Saren ... [et al.].
Contributor(s): Saren, Michael.
Publisher: Oxford ; Burlington,MA : Butterworth-Heinemann, 2007Description: xxiii, 252 p. : ill. ; 24 cm.ISBN: 9780750680660; 0750680660.Subject(s): Marketing -- Philosophy | Marketing -- Moral and ethical aspects | Marketing -- Study and teaching (Higher)DDC classification: 658.8001| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415 .C75 (Browse shelf) | 1 | Available | 2000001558 |
Total holds: 0
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| HF5415 .C72 Critical marketing : | HF5415 .C73 Cram101 textbook outlines to accompany Nonprofit marketing best practices, Burnett, 1st edition. | HF5415 .C73 Cram101 textbook outlines to accompany Principles of marketing, Philip Kotler, Gary Armstrong, 12th edition. | HF5415 .C75 Critical marketing : | HF5415 .D366 Measuring marketing : | HF5415 .D377 The shift : | HF5415 .D92 Business marketing : |
Includes bibliographical references and index.
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