Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.
By: Christensen, Clayton M [author.].
Contributor(s): Hall, Taddy [author.] | Dillon, Karen (Editor) [author.] | Duncan, David S [author.].
Publisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2016]Copyright date: �2016Edition: First edition.Description: xix, 262 pages : illustration ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780062565235; 0062565230.Subject(s): Creative ability in business | Customer services | Success in businessDDC classification: 658.4Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HD53 .C487 (Browse shelf) | 1 | Available | 2000007039 |
Includes bibliographical references and index.
Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your r�esum�e -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
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