Акулы рынка : сорок стратегических методов для ускорения роста бизнеса / Рита Гюнтер Маграт, Ян С. Мак-Миллан.
By: Маграт, Рита Гюнтер.
Contributor(s): MacMillan, Ian C.
Publisher: Москва : Вильямс, c2007Description: viii, 264 p. ; 25 cm.ISBN: 9785845911872.Other title: Market busters | 40 strategic moves that drive exceptional business growth.Subject(s): Strategic planning -- Handbooks, manuals, etc | Customer relations -- Management -- Handbooks, manuals, etcDDC classification: 658.4/012 Online resources: Table of contents
Contents:
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HD30.28 .M3838 2005 (Browse shelf) | Available | 2000004229 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HD30.28 .M38 Creating valuable business strategies / | HD30.28 .M38378 2013 The end of competitive advantage : | HD30.28 .M38378 2013 The end of competitive advantage : | HD30.28 .M3838 2005 Акулы рынка : | HD30.28 .M38386 Strategy / | HD30.28 .M4967 Making strategy and organization compatible / | HD30.28 .M56 The rise and fall of strategic planning / |
Includes bibliographical references (p. 237-244) and index.
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
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