Маграт, Рита Гюнтер.
Акулы рынка : сорок стратегических методов для ускорения роста бизнеса / Market busters 40 strategic moves that drive exceptional business growth Рита Гюнтер Маграт, Ян С. Мак-Миллан. - Москва : Вильямс, c2007. - viii, 264 p. ; 25 cm.
Includes bibliographical references (p. 237-244) and index.
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
9785845911872
2004023600
Strategic planning--Handbooks, manuals, etc.
Customer relations--Management--Handbooks, manuals, etc.
HD30.28 / .M3838 2005
658.4/012
Акулы рынка : сорок стратегических методов для ускорения роста бизнеса / Market busters 40 strategic moves that drive exceptional business growth Рита Гюнтер Маграт, Ян С. Мак-Миллан. - Москва : Вильямс, c2007. - viii, 264 p. ; 25 cm.
Includes bibliographical references (p. 237-244) and index.
MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy.
9785845911872
2004023600
Strategic planning--Handbooks, manuals, etc.
Customer relations--Management--Handbooks, manuals, etc.
HD30.28 / .M3838 2005
658.4/012
