Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.
By: Mumaw, Stefan.
Publisher: Hoboken, NJ : John Wiley & Sons Inc., 2011Description: 217 p. : ill. ; 23 cm.ISBN: 9780470915851 (hbk.); 0470915854.Subject(s): Marketing -- Forecasting | New products -- MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HF5415 .M79 2011 (Browse shelf) | Available | 2000004200 |
Total holds: 0
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| HF5415 .M3246 Secrets of the marketing masters : | HF5415 M36 Managing markets and customers. | HF5415 .M453 Marketing in a nutshell : | HF5415 .M79 2011 Chasing the monster idea : | HF5415 .P54 Strategic customer management : | HF5415 .P542 Market-led strategic change : | HF5415 .Q38 Greater good : |
Includes bibliographical references (p. 199-208) and index.
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