Стратегический брэнд-менеджмент : создание, оценка и управление марочным капиталом / Кевин Лейн Келлер.
By: Кевин Лейн Келлер
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Publisher: Москва : Вильямс, 2005Description: 704 p. : ill. ; 25 cm.ISBN: 9785845906823.Subject(s): Brand name products -- ManagementDDC classification: 658.8/27 Online resources: Table of contents only
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HD69.B7 K449 (Browse shelf) | Checked out | 03/08/2022 | 2000003493 |
Total holds: 0
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| HD69.B7 I527 Branding governance : | HD69.B7 K37 The new strategic brand management : | HD69.B7 K445 Best practice cases in branding : | HD69.B7 K449 Стратегический брэнд-менеджмент : | HD69.B7 K45 Strategic brand management : | HD69.B7 K66 Brand society : | HD69.B7 K68 B2B brand management / |
Includes bibliographical references and index.
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