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Стратегический брэнд-менеджмент : создание, оценка и управление марочным капиталом / Кевин Лейн Келлер.

By: Кевин Лейн Келлер, 1956-.
Publisher: Москва : Вильямс, 2005Description: 704 p. : ill. ; 25 cm.ISBN: 9785845906823.Subject(s): Brand name products -- ManagementDDC classification: 658.8/27 Online resources: Table of contents only
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Not Tagged HD69.B7 K449 (Browse shelf) Checked out 03/08/2022 2000003493
Total holds: 0

Includes bibliographical references and index.

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