Манифест инноваций бренда : как создаются бренды, переориентация рынков и преодоление стереотипов / Джон Грант.
By: Джон Грант
.
Publisher: Москва ; Группа ИДТ : c2007Description: p. cm.ISBN: 9785948330471.Subject(s): Brand name products -- Social aspects | Brand name products -- Psychological aspects | Branding (Marketing) | Lifestyles -- Economic aspects | Consumer behaviorDDC classification: 658.8/27 Online resources: Table of contents only | Contributor biographical information | Publisher description
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | Not Tagged | HD69.B7 G72 2006 (Browse shelf) | Available | 2000003051 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HD69.B7 F56 Competing for choice : | HD69.B7 F57 Connective branding : | HD69.B7 G72 The brand innovation manifesto : | HD69.B7 G72 2006 Манифест инноваций бренда : | HD69.B7 H37 Бренд-Менеджмент. | HD69.B7 H646 The global brand : | HD69.B7 I527 Branding governance : |
Includes bibliographical references and index.
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