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Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

By: Osterwalder, Alexander.
Contributor(s): Pigneur, Yves | Clark, Tim, 1956-.
Publisher: Hoboken, NJ : Wiley, c2010Description: [281] p. : col. ill. ; 20 x 25 cm.ISBN: 9780470876411 (pbk.); 0470876417 (pbk.).Subject(s): Business planning | New business enterprises | Strategic planning | Business planning | New business enterprises | Strategic planning | InnovationsmanagementDDC classification: 658.4/012
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Summary: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
List(s) this item appears in: Facebook recommendations | Innovation | Books 2010 - 2013
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Book SKOLKOVO Library
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Book SKOLKOVO Library
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Book SKOLKOVO Library
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Book SKOLKOVO Library
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Book SKOLKOVO Library
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Course book SKOLKOVO Library
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Includes bibliographical references (p. 276).

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

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