SKOLKOVO School of Management

Osterwalder, Alexander.

Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken, NJ : Wiley, c2010. - [281] p. : col. ill. ; 20 x 25 cm.

Includes bibliographical references (p. 276).

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

9780470876411 (pbk.) 0470876417 (pbk.)

2011280326


Business planning.
New business enterprises.
Strategic planning.
Business planning.
New business enterprises.
Strategic planning.
Innovationsmanagement.

HD30 / .28.O88

658.4/012