Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton.
By: Cheverton, Peter.
Publisher: London ; Philadelphia : Kogan Page, 2010Description: xiii, 225 p. : ill. ; 25 cm.ISBN: 9780749454852; 0749454857.Subject(s): Leadership | Marketing | Customer servicesDDC classification: 658.4 Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD57.7 .C488 (Browse shelf) | 1 | Available | 2000000886 |
Total holds: 0
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| HD57.7 .C37 2007 Philosophy for creative leadership : | HD57.7 .C47375 Leadership in the era of economic uncertainty : | HD57.7 .C474 2011 The leadership pipeline : | HD57.7 .C488 Building the value machine : | HD57.7 .C637 Just ask leadership : | HD57.7 .C6426 Drucker on leadership : | HD57.7 .C644 2012 Passion & purpose : |
Includes bibliographical references and index.
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
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