Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.
By: West, Douglas C.
Contributor(s): Ford, John B. (John Battice) | Ibrahim, Essam.
Publisher: Oxford : Oxford University Press, 2010Edition: 2nd ed.Description: xxvi, 585 p. : ill. (some col.) ; 25 cm.ISBN: 9780199556601; 0199556601.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.135 .W47 (Browse shelf) | 1 | Available | 2000000234 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.13 .Y69 Profitable marketing communications : | HF5415.135 .C55 Your gut is still not smarter than your head : | HF5415.135 .C72 Strategic marketing. | HF5415.135 .W47 Strategic marketing : | HF5415.15 .A89 Product and services management / | HF5415.15 .B375 Бренд работодателя : | HF5415.15 .F69 Конкурентные преимущества в денежном выражении / |
Prev. ed.: 2006.
Includes bibliographical references and index.
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