Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
By: Qualman, Erik.
Publisher: Hoboken, N.J. : Wiley, c2009Description: xix, 265 p. ; 24 cm.ISBN: 9780470477236; 0470477237.Subject(s): Internet marketing | Social media | Social networks | Electronic commerceDDC classification: 330.9| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.1265 .Q83 (Browse shelf) | 1 | Available | 2000001507 |
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| HF5415.1265 .J23 Cult of analytics : | HF5415.1265 .J37 YouTube and video marketing : | HF5415.1265 .M538 2013 Pinterest power : | HF5415.1265 .Q83 Socialnomics : | HF5415.1265 .R93 Understanding digital marketing : | HF5415.1265 .S24 The social media bible : | HF5415.1265 .S393 The new rules of marketing and PR : |
Includes bibliographical references (p.245-256) and index.
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
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