Qualman, Erik, 1972-
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. - Hoboken, N.J. : Wiley, c2009. - xix, 265 p. ; 24 cm.
Includes bibliographical references (p.245-256) and index.
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
9780470477236 0470477237
2009008841
GBA956405 bnb
015286124 Uk
Internet marketing.
Social media.
Social networks.
Electronic commerce.
HF5415.1265 / .Q83 2009
330.9
Socialnomics : how social media transforms the way we live and do business / Erik Qualman. - Hoboken, N.J. : Wiley, c2009. - xix, 265 p. ; 24 cm.
Includes bibliographical references (p.245-256) and index.
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
9780470477236 0470477237
2009008841
GBA956405 bnb
015286124 Uk
Internet marketing.
Social media.
Social networks.
Electronic commerce.
HF5415.1265 / .Q83 2009
330.9
