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Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

By: Qualman, Erik, 1972-.
Publisher: Hoboken, N.J. : Wiley, c2009Description: xix, 265 p. ; 24 cm.ISBN: 9780470477236; 0470477237.Subject(s): Internet marketing | Social media | Social networks | Electronic commerceDDC classification: 330.9
Contents:
Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		HF5415.1265 .Q83 (Browse shelf) 1 Available 2000001507
Total holds: 0

Includes bibliographical references (p.245-256) and index.

Introduction: It's a people-driven economy, stupid -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- Obama's success driven by social media -- I care more about what my neighbor thinks than what Google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next step for companies and the "glass house generation" -- Socialnomics summary.

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