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Smart green : how to implement sustainable business practices in any industry and make money / Jonathan Estes.

By: Estes, Jonathan.
Publisher: Hoboken, N.J. : Wiley, c2009Description: xviii, 202 p. : ill. ; 24 cm.ISBN: 9780470387795; 0470387793.Subject(s): Business enterprises -- Environmental aspects | Management -- Environmental aspects | Green products | Sustainable developmentDDC classification: 658.4/083 Other classification: 85.10
Contents:
The green rush -- Taking the first step : becoming aware -- Defining a smart green company -- Smart green strategic planning -- Measuring sustainability outcomes -- Marketing green -- Building smart green companies -- Smart green leadership.
List(s) this item appears in: Eco business
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Book SKOLKOVO Library
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HD30.255 .E84 (Browse shelf) 1 Available 2000000608
Total holds: 0

Includes bibliographical references (p. 190-192) and index.

The green rush -- Taking the first step : becoming aware -- Defining a smart green company -- Smart green strategic planning -- Measuring sustainability outcomes -- Marketing green -- Building smart green companies -- Smart green leadership.

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