Estes, Jonathan.
Smart green : how to implement sustainable business practices in any industry and make money / Jonathan Estes. - Hoboken, N.J. : Wiley, c2009. - xviii, 202 p. : ill. ; 24 cm.
Includes bibliographical references (p. 190-192) and index.
The green rush -- Taking the first step : becoming aware -- Defining a smart green company -- Smart green strategic planning -- Measuring sustainability outcomes -- Marketing green -- Building smart green companies -- Smart green leadership.
9780470387795 0470387793
2008042915
GBA901589 bnb
014865530 Uk
Business enterprises--Environmental aspects.
Management--Environmental aspects.
Green products.
Sustainable development.
HD30.255 / .E84 2009
658.4/083
Smart green : how to implement sustainable business practices in any industry and make money / Jonathan Estes. - Hoboken, N.J. : Wiley, c2009. - xviii, 202 p. : ill. ; 24 cm.
Includes bibliographical references (p. 190-192) and index.
The green rush -- Taking the first step : becoming aware -- Defining a smart green company -- Smart green strategic planning -- Measuring sustainability outcomes -- Marketing green -- Building smart green companies -- Smart green leadership.
9780470387795 0470387793
2008042915
GBA901589 bnb
014865530 Uk
Business enterprises--Environmental aspects.
Management--Environmental aspects.
Green products.
Sustainable development.
HD30.255 / .E84 2009
658.4/083
