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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.

By: Creveling, Clyde M, 1956-.
Contributor(s): Hambleton, Lynne | McCarthy, Burke.
Series: Prentice Hall Six Sigma for innovation and growth series: Publisher: Upper Saddle River, N.J. ; London : Prentice Hall, c2006Description: xxvii, 269 p. : ill. ; 24 cm.ISBN: 9780131990081; 013199008X.Subject(s): Marketing -- Management | Marketing -- Quality control | Six sigma (Quality control standard)DDC classification: 658.802 Online resources: Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
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HF5415.13 .C74 (Browse shelf) 1 Available 2000001864
Total holds: 0

Includes index.

"Safari enabled"--T.p. verso.

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