The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler.
By: Davis, Scott M.
Publisher: San Francisco, CA : Jossey-Bass, c2009Edition: 1st ed.Description: xxvii, 236 p. : ill. ; 24 cm.ISBN: 9780470388389; 0470388382.Subject(s): Marketing | Technological innovations | ManagementDDC classification: 658.8/02| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415 .D377 (Browse shelf) | 1 | Available | 2000001373 |
Total holds: 0
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| HF5415 .C73 Cram101 textbook outlines to accompany Principles of marketing, Philip Kotler, Gary Armstrong, 12th edition. | HF5415 .C75 Critical marketing : | HF5415 .D366 Measuring marketing : | HF5415 .D377 The shift : | HF5415 .D92 Business marketing : | HF5415 .E47 Empirical generalizations about marketing impact : | HF5415 .F27 Juicing the orange : |
Includes bibliographical references (p. 217-220) and index.
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