000 -LEADER |
fixed length control field |
01106cam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
2009011423 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090402s2009 caua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009011423 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA944595 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
015174975 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780470388389 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0470388382 |
050 04 - CLASS MARK |
Class Mark |
HF5415 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Davis, Scott M., |
245 14 - TITLE STATEMENT |
Title |
The shift : |
Subtitle |
the transformation of today's marketers into tomorrow's growth leaders / |
250 ## - EDITION |
Edition statement |
1st ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
San Francisco, CA : |
Publisher |
Jossey-Bass, |
Date |
c2009. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xxvii, 236 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Technological innovations. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Management. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 217-220) and index. |