Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins.
By: Calkins, Tim.
Publisher: New York, NY : Palgrave Macmillan, 2008Description: xi, 172 p. : ill. ; 24 cm.ISBN: 9780230607576; 0230607578.Subject(s): Marketing -- PlanningDDC classification: 658.8/02 Online resources: Table of contents only | Contributor biographical information | Publisher descriptionItem type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF5415.13 .C253 (Browse shelf) | 1 | Available | 2000001978 |
Total holds: 0
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HF5415.13 .A97 It's not who you know, it's who knows you! : | HF5415.13 .B353 Marketing strategy and management / | HF5415.13 .B46 Market-based management : | HF5415.13 .C253 Breakthrough marketing plans : | HF5415.13 .C264 Managing marketing in the 21st century : | HF5415.13 .C264 2007 Managing marketing in the 21st century : | HF5415.13 .C264 2007 Managing marketing in the 21st century : |
Includes bibliographical references (p. [163]-166) and index.
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