Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go.
By: Govers, Robert.
Contributor(s): Go, Frank M.
Publisher: Basingstoke : Palgrave Macmillan, 2009Description: xiv, 324 p. : ill., maps ; 25 cm.ISBN: 9780230230736; 0230230733.Subject(s): Place marketing | Tourism -- Marketing | Place marketing -- United Arab Emirates -- Dubai -- Case studies | Tourism -- United Arab Emirates -- Dubai -- Case studies | Standortmarketing | MarkenartikelDDC classification: 338.47910688| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | G155.A1 G67 (Browse shelf) | 1 | Available | 2000001232 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| G155.A1 Destination marketing: an integrated marketing communication approach | G155.A1 A97 Media strategies for marketing places in crisis : | G155.A1 C675 Contemporary tourism : | G155.A1 G67 Place branding : | G155.A1 M386 Tourism : | G155.A1 M56 How to brand nations, cities and destinations : | G155.A1 M56 2009 How to brand nations, cities and destinations : |
Includes bibliographical references and indexes.
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