SKOLKOVO School of Management

Govers, Robert.

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go. - Basingstoke : Palgrave Macmillan, 2009. - xiv, 324 p. : ill., maps ; 25 cm.

Includes bibliographical references and indexes.

9780230230736 0230230733

2010293635

GBA951396 bnb 015-26539 bnb

015265394 Uk


Place marketing.
Tourism--Marketing.
Place marketing--United Arab Emirates--Dubai--Case studies.
Tourism--United Arab Emirates--Dubai--Case studies.
Standortmarketing
Markenartikel

G155.A1 / G67 2009

338.47910688