Cram101 textbook outlines to accompany Services marketing : people, technology, strategy, Christopher H. Lovelock, Jochen Wirtz, 6th ed.
Contributor(s): Lovelock, Christopher H. Services marketing. 6th ed | Academic Internet Publishers (AIPI).
Series: Cram101 textbook outlines: Publisher: [S.l. : Academic Internet Publishers (AIPI)], c2010Description: 116 p. : ill. ; 28 cm.ISBN: 9781428830196; 1428830197.Other title: Outlines & highlights for Services marketing : people, technology, strategy by Christopher H. Lovelock, Jochen Wirtz.Subject(s): Marketing -- Management -- Outlines, syllabi, etc | Professions -- Marketing -- Outlines, syllabi, etc | Service industries -- Marketing -- Outlines, syllabi, etc | Customer services -- Marketing -- Outlines, syllabi, etcDDC classification: 658.8Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | SKOLKOVO Library Shelves | HF5415.13 .C73 (Browse shelf) | 1 | Available | 2000001704 |
Total holds: 0
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HF5415.13 .C264 2007 Managing marketing in the 21st century : | HF5415.13 .C73 Cram101 textbook outlines to accompany Marketing genius, Fisk, 1st edition. | HF5415.13 .C73 Cram101 textbook outlines to accompany Marketing management, Kotler, 12th edition. | HF5415.13 .C73 Cram101 textbook outlines to accompany Services marketing : people, technology, strategy, Christopher H. Lovelock, Jochen Wirtz, 6th ed. | HF5415.13 .C74 Six sigma for marketing processes : | HF5415.13 .D369 Peripheral vision : | HF5415.13 .D3695 2010 Strategy from the outside in : |
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