SKOLKOVO School of Management

Cram101 textbook outlines to accompany Services marketing : people, technology, strategy, Christopher H. Lovelock, Jochen Wirtz, 6th ed. Outlines & highlights for Services marketing : people, technology, strategy by Christopher H. Lovelock, Jochen Wirtz - [S.l. : Academic Internet Publishers (AIPI)], c2010. - 116 p. : ill. ; 28 cm. - Cram101 textbook outlines . - Cram101 textbook outlines. .

On cover: Cram101 textbook reviews.

9781428830196 1428830197


Marketing--Management--Outlines, syllabi, etc.
Professions--Marketing--Outlines, syllabi, etc.
Service industries--Marketing--Outlines, syllabi, etc.
Customer services--Marketing--Outlines, syllabi, etc.

HF5415.13 / .C73 2010

658.8