Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer.
Contributor(s): Mouncey, Peter | Wimmer, Frank | ESOMAR.
Series: ESOMAR world research publication. Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2007Description: xxxv, 678 p. : ill. ; 24 cm.ISBN: 9780470065273; 0470065273.Subject(s): Marketing researchDDC classification: 658.83 Online resources: Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.2 .M3538 (Browse shelf) | 1 | Available | 2000001804 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.2 .K24 Guerrilla marketing research : | HF5415.2 .K245 MORE guerrilla marketing research : | HF5415.2 .K36 Qualitative research : | HF5415.2 .M3538 Market research best practice : | HF5415.2 .M35543 Key marketing metrics : | HF5415.2 .M3817 Statistics for marketing and consumer research / | HF5415.2 .M382 Marketing research. |
Includes bibliographical references and index.
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