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Marketing research : an integrated approach / Alan Wilson.

By: Wilson, Alan M.
Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2006Edition: 2nd ed.Description: xviii, 432 p. : ill. ; 25 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 9780273694748; 027369474X.Subject(s): Marketing researchDDC classification: 658.83
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HF5415.2 .S36 Marketing research : HF5415.2 .U53 Why we buy : HF5415.2 .U53 2009 Почему мы покупаем : HF5415.2 .W558 Marketing research : HF5415.2 .Z54 Exploring marketing research. HF5415.3 .P468 Consumer behavior & marketing strategy / HF5415.32 .A246 Похищенные :

Previous ed.: 2003.

Includes 1 CD-ROM in pocket attached to inside back cover.

Includes bibliographical references and index.

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