Marketing plans : how to prepare them, how to use them / Malcolm McDonald.
By: McDonald, Malcolm.
Publisher: Oxford : Elsevier Butterworth-Heinemann, 2007Edition: 6th ed.Description: xvii, 675 p. : ill. (some col.) ; 25 cm.ISBN: 9780750683869; 0750683864.Subject(s): Marketing | Marketing -- PlanningDDC classification: 658.802| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .M369183 (Browse shelf) | 1 | Available | 2000000767 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.13 .M3586 Маркетинговая стратегия / | HF5415.13 .M36915 Flock and flow : | HF5415.13 .M369159 Marketing accountability : | HF5415.13 .M369183 Marketing plans : | HF5415.13 .P35 Managing marketing : | HF5415.13 .P685 Marketing calculator : | HF5415.13 .S5695 Sweet spot : |
Previous ed.: Oxford: Butterworth-Heinemann, 2002.
Includes index.
There are no comments for this item.