SKOLKOVO Library

SKOLKOVO School of Management

Marketing plans : (Record no. 1208)

000 -LEADER
fixed length control field 00933cam a2200253 a 4500
001 - CONTROL NUMBER
control field 0750683864
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061221s2007 enka 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780750683869
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0750683864
050 04 - CLASS MARK
Class Mark HF5415.13
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Marketing plans :
Subtitle how to prepare them, how to use them /
250 ## - EDITION
Edition statement 6th ed.
260 ## - PUBLICATION INFORMATION
Place of publication Oxford :
Publisher Elsevier Butterworth-Heinemann,
Date 2007.
300 ## - PHYSICAL DESCRIPTION
Physical description xvii, 675 p. :
500 ## - GENERAL NOTE
General note Previous ed.: Oxford: Butterworth-Heinemann, 2002.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT HEADINGS
Subject term Marketing.
650 #0 - SUBJECT HEADINGS
Subject term Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        SKOLKOVO Library SKOLKOVO Library Shelves 2010-07-16 Coutts 28.04 HF5415.13 .M369183 2000000767 2012-02-01 1 28.04 2010-07-16 Book