The marketing plan handbook / Marian Burk Wood.
By: Wood, Marian Burk.
Publisher: Boston, [Mass.] ; London : Pearson, c2011Edition: 4th ed., International ed.Description: xiv, 210 p. : ill. ; 24 cm. + 1 computer optical disc.ISBN: 9780137053506; 0137053509.Subject(s): Marketing -- Planning | Marketing -- ManagementDDC classification: 658.8'02| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .W66 (Browse shelf) | 1 | Available | 2000001762 |
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| HF5415.13 .S8789 Marketing planning by design : | HF5415.13 .W356 Sales and marketing the Six Sigma Way / | HF5415.13 .W653 Marketing for entrepreneurs / | HF5415.13 .W66 The marketing plan handbook / | HF5415.13 .W66 Маркетинговый план : | HF5415.13 .Y69 Profitable marketing communications : | HF5415.135 .C55 Your gut is still not smarter than your head : |
Previous ed.: Upper Saddle River, N.J.; Harlow: Pearson Education, 2009.
CD-ROM.
Text on inside covers.
Includes bibliographical references and index.
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