Marketing communications : interactivity, communities and content / Chris Fill.
By: Fill, Chris.
Publisher: Harlow : Financial Times Prentice Hall, 2009Edition: 5th ed.Description: xxxvii, 958 p. : ill. (chiefly col.), maps ; 27 cm.ISBN: 9780273717225; 0273717227.Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.802Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF5415.123 .F55 (Browse shelf) | 1 | Available | 2000000679 |
Total holds: 0
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HF5415.122 .C73 Cram101 textbook outlines to accompany Essentials of services marketing, Christopher H. Lovelock, 1st edition. | HF5415.122 .O36 Luxury fashion branding : | HF5415.123 .E37 Herd : | HF5415.123 .F55 Marketing communications : | HF5415.123 .T388 Волшебство по расчету : | HF5415.1255 .B37 Branding only works on cattle : | HF5415.1255 C56 OBD : |
Previous ed.: 2005.
Includes bibliographical references and indexes.
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