Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell.
By: Powell, Guy R.
Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Description: xiv, 288 p. : ill. ; 23 cm.ISBN: 9780470823958; 047082395X.Subject(s): Marketing -- Management | Marketing -- Cost effectivenessDDC classification: 658.8| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.13 .P685 (Browse shelf) | 1 | Available | 2000000657 |
Total holds: 0
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| HF5415.13 .M369159 Marketing accountability : | HF5415.13 .M369183 Marketing plans : | HF5415.13 .P35 Managing marketing : | HF5415.13 .P685 Marketing calculator : | HF5415.13 .S5695 Sweet spot : | HF5415.13 .S8789 Marketing planning by design : | HF5415.13 .W356 Sales and marketing the Six Sigma Way / |
Includes bibliographical references (p. [277]-281) and index.
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