Kellogg on advertising & media / edited by Bobby J. Calder.
Contributor(s): Calder, Bobby J | J.L. Kellogg Graduate School of Management.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xi, 292 p. : ill. ; 24 cm.ISBN: 9780470119860; 0470119861.Other title: Kellogg on advertising and media.Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1/11 Online resources: Publisher description | Table of contents only | Contributor biographical information| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5826.5 .K46 (Browse shelf) | 1 | Available | 2000001355 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5823 .S3636 1999 Стратегические бренд-коммуникационные компании / | HF5823 .S76 Ads to icons : | HF5823 .T86 Adland | HF5826.5 .K46 Kellogg on advertising & media / | HF5827.95 .C35 Implementing word of mouth marketing : | HF5827.95 .H47 The ownership quotient : | HF5827.95 .P46 Viral loop : |
Includes bibliographical references and index.
There are no comments for this item.