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Kellogg on advertising & media / edited by Bobby J. Calder.

Contributor(s): Calder, Bobby J | J.L. Kellogg Graduate School of Management.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xi, 292 p. : ill. ; 24 cm.ISBN: 9780470119860; 0470119861.Other title: Kellogg on advertising and media.Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1/11 Online resources: Publisher description | Table of contents only | Contributor biographical information
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HF5826.5 .K46 (Browse shelf) 1 Available 2000001355
Total holds: 0

Includes bibliographical references and index.

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