000 -LEADER |
fixed length control field |
00871aam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
14948997 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070801s2007 gw a b 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007934291 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9783540396314 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
3540396314 |
050 04 - CLASS MARK |
Class Mark |
HF1416 |
245 00 - TITLE STATEMENT |
Title |
International direct marketing : |
Subtitle |
principles, best practices, marketing facts / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Berlin : |
Publisher |
Springer, |
Date |
2007. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xxv, 326 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Export marketing. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Direct marketing. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Krafft, Manfred. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliography (p. 38-40) |